adidas and Sole Play ‘Press Play’ Predator Sala: A Collaboration with Purpose
The adidas x Sole Play Predator Sala is not just another football boot. Designed for the court but built to stand out beyond it, the “Press Play” edition f
The adidas x Sole Play Predator Sala is not just another football boot. Designed for the court but built to stand out beyond it, the “Press Play” edition fuses performance heritage with gaming-inspired details and a deeper cultural message. This collaboration, born from adidas’ Business Track program, gives Atlanta-based platform Sole Play the lead role—resulting in a boot that rewards a second look and carries meaning far beyond the pitch.
A Collaboration Rooted in Culture
Football culture collaborations typically take one of two paths: outside influence brought onto the pitch, or football aesthetics breaking into wider culture. The Sole Play x adidas Predator Sala sits firmly in the latter category. The partnership between adidas and Sole Play feels more like a cultural alignment than a standard “brand x store” exercise.
Atlanta has long been a powerhouse in music, style, tech, and creativity. With the World Cup approaching, the city’s football identity is growing louder, and this project taps directly into that moment. The collaboration was developed through adidas’ Business Track program, which supports BIPOC-serving retailers with resources, mentorship, and real industry access—not just surface-level opportunities. Instead of a big brand dictating the vision, Sole Play was given space to lead.
“This collaboration is about showing what’s possible when communities are given space to lead with their own ideas… Atlanta has always been a city where people create from instinct, turn limitations into innovation, and move culture forward before the rest of the world catches up.” — Anthony (TJ) Bennett, Founder of Sole Play
Design That Rewards Attention
From a design perspective, the Predator Sala does a lot without ever feeling overworked. The base nods back to the iconic Predator Absolute, grounding the boot in proper football heritage. Everything layered on top pushes it into a different lane entirely.
The iridescent green upper shifts depending on the light, meaning the shoe never looks the same twice. It is a subtle flex that doubles as a full statement piece. The Three Stripes sit on top in red, hitting like a power button. Lace options tap into retro gaming nostalgia, recalling the analogue cables used to hook up old-school consoles. Interchangeable fold-over tongues push that idea further, with one featuring embossed circuit board detailing that reinforces the digital inspiration.
Holographic heel badges provide the finishing touch. The branding shifts depending on the angle—flipping between the Three Stripes and play/pause symbols like a subtle visual easter egg. The result is layered, playful, and rewarding for anyone who looks twice.
Heritage, Gaming, and Atlanta Identity
What sets this collaboration apart is how naturally it blends influences. Football heritage runs through the Predator lineage. Gaming inspiration is baked into both the concept and detailing. Atlanta’s creative identity is woven throughout. And a wider cultural message ties it all together. The elements come together seamlessly, making the boot feel purposeful rather than gimmicky.
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