Adidas X SPEEDPORTAL Launch: Rick and Morty Feature in Global Campaign

Adidas has released the next generation of speed boots, the X SPEEDPORTAL, backed by a never-before-seen global advertising campaign starring the animated duo Rick and Morty. The boot introduces key performance updates focused on acceleration, stability, and lightweight construction.

Performance Enhancements

The X SPEEDPORTAL includes a Carbon Fiber Speedframe, an ultra-lightweight construction with a revolutionary carbon fiber insert in the forefoot. This design aims to deliver more efficient power transmission during acceleration and sprinting, providing truer performance. A new stud configuration, optimized for pure acceleration, is tailored for use on firm ground.

High Speed Stability System

Adidas has engineered a high speed stability system to offer maximum support at top speeds. Key elements include:

Carbon heel lock and moulded stability fins that work together to minimize movement and maximize comfort around the heel.
Midfoot support cage designed to maximize lockdown and reduce energy loss during fast cuts or changes of direction.
Highly resilient laced Primeknit collar for a firm, supportive, and comfortable fit.

Marketing Campaign with Rick and Morty

In the accompanying short film, Rick combines the abilities of football stars Mo Salah and Vivianne Miedema into the X SPEEDPORTAL, equipping Morty to become one of the world’s best soccer players. The commercial is fast-paced, includes sharp cultural references, and features an unlikely hero who does not get to celebrate his success. Rick’s depiction of the boot is summed up with the line: “This shoe has an extensive list of marketing terms, Morty.”

adidas X SPEEDPORTAL Released Rick and Morty Help football guide
adidas X SPEEDPORTAL Released Rick and Morty Help latest updates

Topics

Performance Enhancements

High Speed Stability System

Marketing Campaign with Rick and Morty

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