Arsenal and adidas Unveil Festival Pack: Pre-Match Jersey and Culturewear Collection for 25/26

Drawing direct inspiration from the streets of West London, Arsenal and adidas have launched the 25/26 Festival Pack. This culturewear collection celebrates the iconic Notting Hill Carnival and features a bold pre-match jersey that the club will wear during its upcoming pre-season tour.

A Celebration of Carnival Culture

The Festival Pack honours one of the world’s largest and most energetic celebrations of Caribbean heritage – the Notting Hill Carnival. Now a powerful symbol of multicultural London, the Carnival’s dance and creativity are woven into every piece. Arsenal and adidas have come together to celebrate community with this vibrant collection.

Design Inspired by the Early 2000s

The collection draws from adidas’ Urban Purist era of the early 2000s, a period that left a lasting impression on football fans. The aesthetic has been reimagined through a yellow, navy, and red palette, bringing Carnival energy to life. Feather motifs and Caribbean-inspired accents are embedded into each design, capturing both festival vibrancy and urban flair.

Complete Lifestyle Collection

Alongside the pre-match jersey, the Festiva l Pack includes a full lifestyle drop: matching shorts, a reversible bucket hat, a track top, a hoodie, and a t-shirt. Every piece continues the festival narrative with street-ready execution.

Pre-Season Debut in Singapore

Arsenal will debut the full set during their pre-season tour later in the month in Singapore. The collection brings a vibrant new chapter to North London and beyond.

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