Atalanta 2025/26 Away Kit: New Balance Revives Retro Stripes and Golden Crest
New Balance has officially unveiled Atalanta BC’s away shirt for the 2025/26 season. The Angora‑based design balances heritage references with a clean, con
New Balance has officially unveiled Atalanta BC’s away shirt for the 2025/26 season. The Angora‑based design balances heritage references with a clean, contemporary look, offering fans a kit that feels both familiar and fresh.
Design Details: A Subtle Stripe Revival
The jersey’s Angora base provides a minimal canvas, but closer inspection reveals incomplete vertical stripes across the top front and lower back. This muted pattern is a reinterpretation of the bold stripes that featured on Atalanta shirts during the late 1980s and early 1990s – less a direct copy, more an evolution.
Crest Update: A Golden Nod to 1963
The most striking detail is the reworked club badge. A golden silhouette of Atalanta in stride sits on the chest, directly inspired by the emblem first introduced in 1963. The crest symbolises the club’s enduring identity, updated for a new era without losing its historical weight.
Club and Brand Perspectives
Kenny McCallum, Senior Director of New Balance Football Product, described the kit as a blend of past and present. He noted that the design was intended to stand out while telling a story that connects today’s fans with the club’s vibrant history.
Romano Zanforlin, Atalanta BC’s Commercial and Marketing Director, highlighted that Angora remains the dominant colour, providing a strong link to tradition. He said the away kit successfully combines iconic elements from the past with a modern design, merging elegance and identity.
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