Atlético Mineiro Unveil First Nike Kits with 1971 Title Tribute

Atlético Mineiro have started a new chapter by revealing their first-ever Nike kits, which made their on-field debut during a 1-1 draw against Betim. The home and away shirts go beyond a simple manufacturer switch—they honour a defining moment in Brazilian football history.

New Era Begins with Home and Away Designs

The collection draws direct inspiration from the club’s 1971 Campeonato Brasileiro triumph. That season turned Galo into a national powerhouse, famously sealed by Dadá Maravilha’s 16th‑minute second‑half header. The goal not only secured the trophy but also sparked a lasting fervour that continues to run through the club’s identity.

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Away Kit Channels 1970s Nostalgia

The away shirt takes a more retro approach, fully embracing the look of the 1970s. It is entirely white, accented by a bold black ‘V’ collar and matching black sleeve cuffs. The stripped‑back aesthetic evokes the club’s early years and comes with white shorts and socks for a clean, timeless finish.

Campaign Roots the Madness in History

Creative studio AQKA conceived the launch campaign under the slogan “A Doideira vai pra Cabeças” (“The Madness Goes to Heads”). The visuals repeatedly reference Dadá Maravilha’s iconic header from 1971—for example, a shirt draped over a tube TV showing the goal, and the club’s Rooster mascot appearing alongside the kit. The message is clear: the same spirit has been passed down through generations.

The campaign features a mix of legendary and current figures, including Dadá Maravilha, players Lyanco, Dudu and Hingredy, and influencer Anna Luiza Chagas (Menina Veneno). Their expressive, intense portraits portray each face as a vessel for Atlético’s unique brand of madness—underscoring that every fan and player carries a piece of that historic moment forward.

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