Best World Cup Fashion Collections Beyond Nike: adidas, PUMA, BAPE, and More
Nike's X2 capsule is widely considered one of the greatest World Cup collections ever made. But the tournament's influence extends far beyond the Swoosh. T
Nike’s X2 capsule is widely considered one of the greatest World Cup collections ever made. But the tournament’s influence extends far beyond the Swoosh. This summer sees a diverse range of brand collaborations and standalone releases that draw from Argentine skate culture, Mexican-American tailoring, African supporter style, upcycled fanwear, and the timeless art of a World Cup tracksuit. Some are officially tied to national teams, while others simply capture the unique energy of football’s biggest stage. Here are the standout collections that aren’t wearing a Nike logo.
adidas Skateboarding x Thrasher x Argentina FA
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This crossover brings together adidas Skateboarding, Thrasher, and the Argentine Football Association in a nine-piece collection inspired by the Argentine roots of Thrasher founder Fausto Vitello. Highlights include a 1994-inspired diamond shirt, the Glenburn skate shoe, and artwork from Mark Gonzales. The design connects Buenos Aires, the Bay Area, skateboarding, and Argentina’s larger-than-life football culture without feeling like a simple logo collaboration.
PUMA x Ahluwalia
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Priya Ahluwalia’s second PUMA project focuses on the atmosphere around African football—the colours, the crowds, the journeys to the game, and the intentional style of supporters. Drawing from references across Morocco and Nigeria, the collection features the V-S1, T7 tracksuit, and graphic polos in a warm, lived-in aesthetic. By being World Cup-adjacent rather than tied to a single federation, it has the freedom to explore broader cultural narratives.
BAPE x KidSuper
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The SUPERBAPE CUP is a gloriously excessive project: 48 versions of the BAPE STA, one for every country in this summer’s World Cup, each in national colours and flag references. The concept blends football fandom with patent leather, KidSuper’s cartoonish optimism, and BAPE’s talent for turning a familiar silhouette into a collector’s item. It’s a big, slightly silly idea that works because nobody asked for 48 World Cup trainers.
Bandit
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US-based running label Bandit offers a different take on World Cup fashion. Inspired by the three 2026 FIFA World Cup host nations—United States, Mexico, and Canada—the collection includes psychedelic, football-infused running apparel and accessories. It’s an unconventional World Cup collection that stands out for its originality and summer-ready energy.
adidas Originals x Willy Chavarria x Mexico
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Willy Chavarria’s Mexico collection for adidas Originals, titled Comienza Con El Sueño, combines officially accredited federation pieces with blazers, rugby shirts, scarves, and the Megaride Copa. The real strength lies in its perspective: Mexican-American identity, youth football, family, ambition, and the idea that the World Cup dream starts long before the national anthem. It is football fashion with a clear point of view.
Kappa x Tunisia
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Kappa’s Tunisia trio draws on the Eagle of Carthage, with feather-like shoulder graphics across a white home, red away, and black third shirt. The black shirt is the standout—dark, sharp, and dramatic without becoming a costume. It’s an old-school Kappa approach, rooted in familiar football language but confident enough to let the shirt be the main event.
Artificial Fever
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Los Angeles label Artificial Fever reworks World Cup jerseys, zip-ups, jackets, and other tournament relics into one-off pieces. The result feels personal, improvised, and slightly unruly. These garments carry previous lives and have been reshaped into something closer to fan-made folklore. In a summer of polished campaigns, this roughness is exactly the appeal.
Corteiz
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Corteiz goes big with 11 nations, jerseys, tracksuits, accessories, and an 11-city RULESTHEWORLDCUP TOUR running through the tournament. The collection draws from the visual grammar of football’s biggest summers—national colours, throwback tournament energy, and matching sets designed to be worn to the match and kept on afterward. It’s loud, occasionally chaotic, and entirely on brand. The World Cup is the rare stage big enough for Corteiz’s volume.
LC23 x Umbro
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LC23 and Umbro’s #19 collection may be the most elegant entry. Designed in Puglia, it takes the white, red, and sky-blue Umbro shirts of Italia ‘90 and transforms them into double-layer Oxford pieces with tailored details, embroidery, appliqué crests, and Umbro cufflinks. The number 19 replaces LC23’s usual 23 as a nod to Gazza—football nostalgia for those who appreciate a quiet reference. It captures the atmosphere of Italia ‘90—the tailoring, the touchline, the strange romance of that summer—and gives it a new home.
PUMA x Salehe Bembury
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Salehe Bembury’s PUMA project acknowledges that the World Cup experience begins before kick-off. His TRVL WEAR collection covers 11 federations, including Portugal, Morocco, Ghana, Senegal, and Egypt, with a designer’s touch applied to airport wear, hotel lobby style, and tunnel walk outfits. Goalkeeper kits also made it onto the pitch. The graphic language stands out: organic, colourful, and informed by each country’s landscape and identity rather than generic tournament patterns. Football travel wear with enough personality to become part of the tournament itself.
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