Brighton & Hove Albion and Percival Launch Limited-Edition Lifestyle Collection

Brighton & Hove Albion F.C. have expanded beyond smart transfers and away kits, partnering with London menswear label Percival on a limited-edition lifestyle collection that reinterprets club heritage through tailored knitwear and refined accessories.

The Collaboration Origin

The partnership grew from a casual mention on a podcast two years ago, when Percival Creative Director Chris Gove named the Seagulls as his team. Brighton & Hove Albion reached out, and the relationship evolved from styling kit launches into a full-fledged wardrobe collaboration.

“This collection is for the fan who wants to wear their team badge without shouting about it,” says Gove.

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Design Inspiration

Rather than relying on polyester crests, Percival drew from Brighton’s archives. The 1950s club logo, vintage matchday programmes, Sussex travel posters, and the familiar blue-and-white palette inform the collection. Details include original crests in fine embroidery and screen-printed local landscapes.

Key Pieces

The collection features a waterproof Greyson mac with a custom club-lined interior, a breezy linen jacket with collaborative labelling, canvas workshirts embroidered with the Sussex coastline, and a mohair cardigan.

Accessories include silk ties, trucker caps, and embroidered totes in navy and rust tones that nod to the South Downs. First-team players Bart Verbruggen and Maisie Symonds appear in the lookbook, modelling the pieces with off-duty ease. The collection is designed for the terrace, the pub, or under a navy overcoat.

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Topics

The Collaboration Origin

Design Inspiration

Key Pieces

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