Grenoble Foot 38 Unveil 25/26 Nike Home Kit with Mountain-Inspired Design
Grenoble Foot 38 have launched their 2025/26 Nike home kit with a campaign that again uses the dramatic Alpine landscape to frame the club’s identity. Situ
Grenoble Foot 38 have launched their 2025/26 Nike home kit with a campaign that again uses the dramatic Alpine landscape to frame the club’s identity. Situated at the foot of the French Alps, GF38 turn to their natural surroundings to present a design that blends football with the geography of the region.
Design and Inspiration
This season’s shirt moves away from the vertical stripes of the 24/25 kit. Nike have chosen a cleaner, more atmospheric look built around a deep blue base with crisp white accents on the Swoosh and club crest. The defining feature is a tonal mountain range graphic that rises from the hem and reaches its peak just below the neckline. The design aims to embody the quiet strength and grounded ambition of the region.
Where last year’s shirt used abstract nods to the Alps, the 25/26 version offers a more direct representation of the mountain landscape. The kit wears its environment across the chest — a crest of fabric and geography combined.
Kit Launch Campaign
The launch shoot was filmed among the Alpine peaks overlooking Grenoble, with players becoming part of the landscape. The visual identity aims to capture the connection between club, culture, and community in a single image. GF38 have leaned into the poetry of their location, moving from the city into nature to reflect something deeper and more epic about the region.
The tagline “Grenoble, Capitale des Alpes” is stitched into the fabric of the club, and the campaign reinforces that idea. The mountains are calling, and Grenoble are halfway up.
Photography by Romain Quiblier
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