Lionel Messi Takes On Director Of Boot Sales Role In Adidas 'No Fakers' Campaign

adidas has launched its “No Fakers” campaign, and Lionel Messi stars in a playful new role. The football legend appears as the “Director Of Boot Sales,” dressed in 9-to-5 attire. The campaign also features Paulo Dybala and Paul Pogba, but it is Messi’s inclusion that has drawn the most attention.

The ‘No Fakers’ Campaign

The “No Fakers” initiative is part of adidas’s broader Creators Only program. The campaign highlights authenticity in football culture through a series of advertisements starring top adidas-sponsored players. Messi’s ad humorously reimagines him behind a desk, responsible for selling his signature boots.

Lionel Messi’s New Job Title

In his ad, Messi works as the “Director Of Boot Sales,” a title that blends his on-pitch genius with a relatable office role. The spot shows the Argentine superstar in business-casual clothing, a departure from his usual training gear. The lighthearted tone encourages fans to embrace the creative side of the sport.

Exhibit Pack Colorways Coming Soon

As part of the Creators Only initiative, adidas will release a new set of colorways under the Exhibit Pack. More details are set to drop on January 19.

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The Exhibit Pack and the full “No Fakers” campaign rollout continue adidas’s focus on connecting fans with the game’s biggest stars through original storytelling.

Lionel Messi Gets A New Job No Fakers football guide
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Topics

The ‘No Fakers’ Campaign

Lionel Messi’s New Job Title

Exhibit Pack Colorways Coming Soon

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