London City Lionesses Release Limited-Edition 25/26 Third Shirt with Holographic Crest
London City Lionesses have unveiled a bold, limited-edition third shirt for the 2025/26 season, created in partnership with TOGETHXR and Pro:Direct. The Ni
London City Lionesses have unveiled a bold, limited-edition third shirt for the 2025/26 season, created in partnership with TOGETHXR and Pro:Direct. The Nike-built design continues the club’s graphic-led identity while adding an electric new look as the team prepares for life in the Barclays Women’s Super League.
Third Shirt Design and Partnerships
The shirt features a modern abstract print and a holographic club crest designed to shimmer in the light. TOGETHXR’s well-known “Everyone Watches Women’s Sports” slogan has been reworked to read “Everyone Watches London City,” reflecting the club’s growing confidence and momentum.
The design is intended to capture the team’s daring, creative spirit — expressive and unafraid to stand out.
Campaign and Community
To launch the shirt, London City Lionesses released a campaign film featuring players, fans, and creators. The piece celebrates a community that writes its own rules, casting the club as one of football’s most forward-thinking disruptors in the capital.
“The third kit reflects where we are as a club: growing, evolving, and enjoying the journey,” said Managing Director Sarah Batters. “It celebrates our identity and the momentum we’re building together. On and off the pitch, we’re not afraid to do things differently, and this limited-edition kit is a great expression of that spirit.”
Momentum On and Off the Pitch
The release comes after a season in which London City Lionesses earned promotion to the Barclays Women’s Super League and recorded wins against Liverpool, West Ham, Tottenham Hotspur, Aston Villa, and Everton. Both the Home and Away shirts sold out in record time earlier this season, signalling strong demand around the only independent club in the WSL.
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