Memphis Depay Departs Under Armour, Signs Official Boot Deal with Puma
Memphis Depay has officially ended his long-term partnership with Under Armour and signed a new endorsement deal with Puma. The Barcelona forward, known fo
Memphis Depay has officially ended his long-term partnership with Under Armour and signed a new endorsement deal with Puma. The Barcelona forward, known for his flamboyant style on and off the pitch, made the announcement after weeks of speculation. The move aligns with Puma’s growing presence in football and Depay’s need for a brand that matches his creative personality.
Background of the Switch
Depay had been a key face of Under Armour for several years, but his association with the American brand visibly waned after his transfer to Barcelona. Under Armour has recently scaled back its investment in the soccer market, leaving Depay without the promotional support he previously enjoyed. The Dutch international sought a new partner that would provide a “blank canvas” for his flashy personal style, and Puma emerged as the natural fit.
First Match in the Puma ULTRA 1.4
In his most recent competitive appearance, Depay scored against Athletic Bilbao while wearing the latest Puma ULTRA 1.4 from the “Flare Pack” collection. The boot is designed for lightweight speed and agility, characteristics that complement Depay’s dribbling and finishing. Industry observers expect Puma to release custom Memphis Depay editions of the ULTRA in the near future.
Depay’s Reaction to the Boot
“I think it’s really crazy how light the ULTRA is, the weight of the shoe. I haven’t really played in a shoe that light before, so I feel like I will benefit from that. Also, the grip on the shoe, for me, even small details, like the back heel, it’s soft and smooth. Yes, those are for me, more the important things, obviously, because I have to run and work in it, and then the colorways for me, they’re crazy,” Depay said.
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