Mitre Marks 30 Years of the Ultimax with Special Edition Anniversary Ball
Mitre, a brand deeply rooted in British football, is celebrating three decades of its iconic Ultimax ball. First introduced to the top flight of English fo

Mitre, a brand deeply rooted in British football, is celebrating three decades of its iconic Ultimax ball. First introduced to the top flight of English football in 1995, the ball defined an era and is now being reimagined for a new generation. The special edition release blends nostalgia with modern performance innovation.
A Historic Debut in 1995
Exactly 30 years ago, the Ultimax first rolled onto a top-flight pitch and went on to become a defining symbol of English football. Hit the back of the net every week thanks to legends like Ian Wright and Eric Cantona, the ball left an indelible mark on the game. The new Ultimax Pro 30th Anniversary Ball honours that legacy.
Rohaan Nirmalendran, Product & Design Lead at Mitre Sports, said: “The Ultimax is true footballing royalty. Back with a majestic new design and campaign, the Ultimax Pro 30th Anniversary Ball is a thing of beauty. Built with category-leading innovation, it lives up to its reputation as one of the most celebrated balls in the game.”


Modern Performance Upgrades
The original Ultimax was the first ball to break the 100mph barrier, setting the tone for fast, furious, and uncompromising English football. The new Ultimax Pro builds on that engineering legacy for the modern game, delivering max power, precision, and speed through Mitre’s latest technology.
- Hyperflow grooves reduce drag by 10%, making it the most aerodynamic ball in the brand’s history.
- Upgraded Hyperfoam cushioning increases responsiveness by 20%, providing cleaner strikes when it matters most.
Heritage Design with Gold Detailing
The ball proudly wears its history. The original six-panel heritage is preserved yet refined with fewer seams, improving durability in tough weather conditions. Iconic white, blue, and red graphics return, now elevated with a touch of metallic gold detailing – a premium touch.
A tribute to its debut year appears as “95” featured with a stylised crown, marking the landmark moment. The look is completed with a subtle pearlised finish, nodding to the traditional gift for a 30th wedding anniversary while adding a modern twist.
‘The Next In Line’ Campaign
Mitre has launched a new campaign titled “The Next In Line”, featuring three young ballers who reflect heritage and the continuation of football’s story through bloodlines. The chosen three are:
- Raphaella Wright-Phillips (Ian Wright’s granddaughter)
- Ruben Butt (Nicky Butt’s son)
- Jacob Fowler (Robbie Fowler’s son)
This campaign perfectly captures legacy and the unbreakable bond between family, football, and the culture that surrounds it.




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