MLS Food-Themed Concept Kits Pair Local Eateries With Club Colors

Soccer fan and graphic designer Jack Hazzard served up a creative set of MLS concept jerseys by swapping traditional shirt sponsors for well-known local restaurant brands. Using digital manipulation, Hazzard matched each club’s colors, logos, and even boot designs to the identity of a popular eatery, resulting in a playful fusion of football and food culture. The series, originally shared on social media, covered 12 of the league’s 23 teams at the time.

A Creative Take on Club Sponsorships

Rather than using actual commercial partners, these fictional kits imagine what MLS jerseys would look like if they were sponsored by regional fast‑food chains and coffee shops. Each design extends beyond the shirt—the overall aesthetic, from sock trim to shoe color, was coordinated to reflect the restaurant’s branding. Fans voted on many of the restaurant choices through earlier comments, giving the project a community‑driven feel.

The 12 MLS Clubs in the Series

Below is the complete thread as originally published, with each pairing shown in the order they appeared:

@MLS + FOOD (THREAD)

• Most resturant’s were picked from previous comments • Still working on the entire league@ColumbusCrewSC + @Wendys (1/23) pic.twitter.com/Z79YR44au9

@FCDallas + @Chilis (2/23) pic.twitter.com/x4cVtSevsF

@ChicagoFire + @portilloshotdog (3/23) pic.twitter.com/HDw6Yq4RHM

@NERevolution + @dunkindonuts (4/23) pic.twitter.com/jncRJUgVbW

@MNUFC + @culvers (5/23) pic.twitter.com/wjOdAnfuoC

@SoundersFC + @Starbucks (6/23) pic.twitter.com/VRTDKskCMQ

@TimbersFC + @VoodooDoughnut (7/23) pic.twitter.com/czWIOKh1wH

@lafc + @tacobell (8/23) pic.twitter.com/YRysIbhXwj

@dcunited + @FiveGuysUK (9/23) pic.twitter.com/hzJy7UWlky

@ATLUTD + @WaffleHouse (10/23) pic.twitter.com/KLNnc8o3cR

@LAGalaxy + In-N-Out (11/23) pic.twitter.com/9hIcmo7XAH

@HoustonDynamo + @Whataburger (12/23) pic.twitter.com/ep9jg1obZI

How the Concept Resonates With Fans

Fan‑made kit concepts often spark discussion about team identity and creativity. By linking each MLS club to a local food icon, Hazzard’s designs highlight the cultural connections between a city and its signature cuisine. The project also taps into the growing appetite for custom or alternate jerseys that reflect a community’s personality rather than just a corporate logo.

Why These Designs Stand Out

Attention to detail is what makes the series memorable. Each concept goes beyond a simple logo swap—the hue of the shorts, the pattern of the socks, and even the color of the boots were chosen to align with the restaurant’s visual palette. This level of dedication gives the jerseys a cohesive, bespoke feel that standard replicas rarely achieve.

For MLS supporters and food enthusiasts alike, this thread remains a feast for the eyes—and a reminder that soccer culture can be deliciously local.

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Topics

A Creative Take on Club Sponsorships

The 12 MLS Clubs in the Series

How the Concept Resonates With Fans

Why These Designs Stand Out

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