New Balance and Bukayo Saka Unveil the Furon v8 ‘7egacy’ Signature Boot
Bukayo Saka and New Balance have officially released the Furon v8 ‘7egacy’ edition, a signature boot that marks the first time the brand has given full cre
Bukayo Saka and New Balance have officially released the Furon v8 ‘7egacy’ edition, a signature boot that marks the first time the brand has given full creative direction to one of its athletes. The launch follows Saka debuting the boots against Chelsea at the weekend, adding another layer of excitement around Arsenal’s title charge.
Design and Inspiration
The ‘7egacy’ Furon v8 was co-designed by Saka in lockstep with New Balance’s design team, from palette to pattern, texture, and storytelling. Every detail carries a piece of the player’s identity:
- A lion represents leadership.
- A bible and dove nod to the faith underpinning his calm, grounded presence.
- A key motif symbolises staying locked in on his goals.
All elements come together around his No.7, displayed prominently on the heel — a number that has become a signal for danger in the Premier League and now serves as the final signature on his first personal silhouette.
A Blend of Performance and Personal Storytelling
The Furon v8 ‘7egacy’ connects elite performance with deeply personal storytelling. New Balance sought to celebrate Saka as both a footballer and a fashion icon in sport, resulting in a design that reflects his personal history, future ambition, and cultural imprint — all laced into a silhouette made for one of the sharpest wingers in the game.
Community Initiative: “Through Their Eyes”
The launch of the ‘7egacy’ Furon sits within a wider grassroots-focused campaign called “Through Their Eyes.” The initiative spotlights young footballers across London — the pitches, cages, and Sunday league corners that raised players like Saka. Their work will be showcased and celebrated, with workshops and creative panels giving them space to express themselves through football, just as Saka has done with this boot.
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