Nike The Chance: How Nike Academy Scouts and Trains the World’s Best Young Football Talents
Since 2009, Nike’s The Chance campaign has been the largest global recruitment drive for amateur footballers under 20. Young talents from around the world
Since 2009, Nike’s The Chance campaign has been the largest global recruitment drive for amateur footballers under 20. Young talents from around the world are selected, brought to elite facilities, and trained like professional players. This article explores the program, the Nike Academy, and a closer look at one participant.
The Birth of Nike The Chance
For most sports, high performance centers concentrate young talents who train intensively to become professional athletes. In football, no such program existed until Nike noticed the gap. In 2009, the brand launched The Chance, the biggest football recruitment campaign ever seen worldwide. An exhaustive selection process scouted the best amateur talents under 20, culminating in a final camp in Birmingham.
Inside the Nike Academy
Young talents from many nationalities are polished by top coaches in an elite facility. They live and train 24 hours a day as professional players, all focused on reaching the next level. Since its inception, the Nike Academy has consistently produced regular professional footballers.
A Visit to the Barcelona Academy: Interview with a Goalkeeper
During a visit to the Nike Academy in Barcelona, we interviewed Miguel Ángel Martínes, a goalkeeper and the only Spanish participant in the prestigious program. We spent a day with the squad to see how they experience life as professional players.
The Limited Opportunity and the 2015 Search
The stay at the Nike Academy is limited. The program moves fast, and players must keep progressing because the Nike Most Wanted search never stops. For 2015, the American brand had already begun the process of finding new young talents. The program targets players under 20 who aspire to become professional footballers.
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