Nike x Cultura FC Revives the Total 90 Aesthetic with Two New Kits
The iconic Total 90 design language returns as Nike and Cultura FC launch a new collaboration, blending early-2000s football nostalgia with modern creativi
The iconic Total 90 design language returns as Nike and Cultura FC launch a new collaboration, blending early-2000s football nostalgia with modern creativity. The two kits debut during a three-day cultural takeover in San Diego, driven by collectives Equipo FC, PUPILA, and BarrioJunto.
Home Kit: The Return of the Spiderweb
The home jersey, designed by Equipo FC, reimagines Atlético de Madrid’s legendary spiderweb shirt on a vibrant yellow base. The web pattern spreads across the front, anchored by the unmistakable Total 90 circle logo at the chest. Green side panels and red accents complete the colourway, drawing inspiration from the Brazil-led era of the early 2000s.
Away Kit: A Statement of Identity
The away jersey, designed by PUPILA, takes a white base and incorporates Chicano structural references. The design reflects the diverse identities that converge in San Diego, celebrating pluralism and global football culture. It serves as a manifesto for Cultura FC’s values, reaching beyond the pitch.
Three-Day Creative Takeover in San Diego
Running from September 25 to 27, the Cultura FC event transforms San Diego into a canvas for collectives, creatives, and game-changers. The exhibition sparks conversations about football’s evolution as culture, design, and community intersect.
A limited number of shirts will be available exclusively at the Cultura FC event.
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