NWSL and Dead Dirt Launch a Full League-Wide Knit Jersey Collection by Domo Wells
The NWSL has partnered with DMV-based designer Domo Wells, who also serves as Washington Spirit’s Creative Director, to release a complete knit jersey coll
The NWSL has partnered with DMV-based designer Domo Wells, who also serves as Washington Spirit’s Creative Director, to release a complete knit jersey collection under her Dead Dirt brand. This league-wide drop gives every current club—and the incoming 2026 expansion sides—its own lifestyle-oriented jersey, pushing women’s football fan fashion into new territory.
This release arrives as soccer fashion continues to be redefined through unexpected collaborations, with brands crossing into streetwear and pop culture. The collection positions the NWSL at the forefront of that movement.
The Collaboration: Domo Wells and Dead Dirt
Wells, who took on the role of Creative Director for Washington Spirit only two years ago, has already made a noticeable impact on how the league presents itself. Her Dead Dirt label brings a community-driven, design-first approach that blends sport with identity. This is her first collection to span the entire NWSL, and it marks a significant step in scaling that vision.
Design and Silhouette
Each jersey in the collection shares a common template: short sleeves, a V-neck collar, and a premium soft knit construction. The pieces are created to work beyond match day, functioning as all-season lifestyle wear that moves easily from the terrace to the street. The shared silhouette ensures cohesion, while the details let each club’s character stand out.
Club-Specific Details
Local identity drives the design of each jersey. Kansas City Current’s signature teal and red appear with authority, while expansion side Boston Legacy uses a bold hot pink and green combination that immediately feels recognisable. Area codes, local symbols, and club crests are stitched directly into the fabric, rooting each piece in its home city and community. The result is subtle in some places, expressive in others.
Rather than diluting individuality for the sake of a uniform look, the collection celebrates difference. Each jersey tells a local story, but together they deliver a larger statement: the NWSL is leading the way both on and off the pitch.
Wells’ Influence on Soccer Culture
Although Wells has been Washington Spirit’s Creative Director for a relatively short time, her influence has been immediate. Her work consistently moves women’s football into cultural spaces where sport, fashion, and community intersect. This league-wide jersey collection is her largest project to date, and it lands with clear intent.
The Dead Dirt approach is evident throughout: thoughtful, community-focused design that feels authentic rather than mass-produced. These are jerseys that represent not just the teams, but the people who support them.
A Landmark Season for the NWSL
With this collection, the NWSL is not only preparing for what promises to be its biggest season yet—it is also making a case for being recognised as one of the fastest-growing leagues in the world and the best-dressed. Game-day style has been elevated.
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