PUMA King Platinum Lazertouch: Laser-Engineered K-Leather for Ultimate Touch
PUMA has introduced a new cutting-edge technology to its iconic King silo, debuting the Lazertouch process on the PUMA King Platinum. This industry-first a
PUMA has introduced a new cutting-edge technology to its iconic King silo, debuting the Lazertouch process on the PUMA King Platinum. This industry-first application uses lasers to emboss performance-enhancing textures onto premium K‑leather, aiming to elevate ball control for on‑pitch playmakers.
Technology: How Lazertouch Works
The patented Lazertouch technology, developed in Germany, employs lasers to engrave detailed, performance-augmented patterns onto a mold. This mold is then fused with the K‑leather upper, creating a three‑dimensional “touch” texture that enhances the material’s natural control properties. The result is a super‑soft, premium K‑leather surface boosted with added grip and feel in key strike zones.
Colorways and Design
The PUMA King Platinum Lazertouch arrives in two color options: “PUMA White” and “PUMA Black.” The slim, modern silhouette is paired with a knitted tongue for a locked‑in fit, while the lightweight RAPIDSPRINT outsole contributes to what PUMA describes as the fastest and lightest King ever made.
Official Statement
Dominique Gathier, PUMA’s Head of Team Sport Product Line Management, commented: “The PUMA KING is synonymous with craftmanship and premium materials for ultimate ball control. The performance enhancing Lazertouch technology applied to key strike zones elevates the touch of every on‑pitch maestro to a whole new level. This is just the first application of Lazertouch in our football footwear, and we are exploring further opportunities across our range of boot silhouettes.”
Performance and Availability Notes
The Lazertouch technology is exclusive to PUMA and marks a new direction for the traditional King line. Early impressions point to a boot that prioritizes touch and control while maintaining the lightweight, streamlined feel of modern silos. Testing will determine the real‑world impact of the laser‑etched upper on match performance.
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