PUMA Unveils Chivas de Guadalajara 2026 Third Shirt

As PUMA’s partnership with Chivas de Guadalajara draws to a close, the brand has released a striking third kit for the 2026 Clausura. This design marks a departure from the club’s traditional red and white, leaning into a premium aesthetic with bold royal blue, subtle monogram detailing, and shimmering gold accents. It also carries a commemorative badge celebrating Chivas’ 120th anniversary.

Design Highlights: Royal Blue and Gold Accents

The shirt’s base is a vivid royal blue, a clear break from Chivas’ iconic red-and-white palette. Vertical stripes run down the fabric, but instead of standard pinstripes, the club’s monogram is woven into the lines. The pattern fades out toward the hem, creating depth and rewarding close inspection.

Gold detailing elevates the look. The crest, sponsor marks, and trim all feature a shimmering metallic finish. Against the blue background, these gold elements produce a fashion-forward, luxe appearance that suits a third kit perfectly.

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120th Anniversary Commemorative Badge

A special badge is placed on the collar to mark Chivas’ 120th anniversary. It is a restrained tribute to the club’s long history, adding meaning without overwhelming the overall design.

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Final PUMA Release Before Nike Transition

This third shirt is expected to be PUMA’s last kit for Chivas. Reports indicate that Nike will take over as the club’s kit supplier starting with the 2026–27 season, with home and away designs already leaked. For now, PUMA closes its chapter with a bold, modern alternate kit that balances club identity with contemporary style.

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