Romelu Lukaku Signs Record-Breaking Boot Deal with PUMA Ahead of 2018 World Cup
Romelu Lukaku has officially ended his two-year period without a fixed boot sponsorship by signing a record endorsement deal with PUMA. The Belgian striker
Romelu Lukaku has officially ended his two-year period without a fixed boot sponsorship by signing a record endorsement deal with PUMA. The Belgian striker will wear the Puma ONE 1 silo moving forward, with the agreement reportedly becoming the largest endorsement deal in PUMA’s history. The timing aligns perfectly with Belgium’s 2018 World Cup campaign, giving PUMA a high-profile player to showcase its latest boots on the global stage.
Lukaku’s Boot Sponsorship Journey
Over the past two seasons, the Premier League’s most expensive striker had been jumping between different boot brands without a formal deal. During that period, Nike, adidas, and PUMA all competed to secure his signature. While the decision to sign with PUMA came as a surprise to some observers, the partnership is widely seen as a logical fit.
A Surprising but Strategic Partnership
Signing with PUMA gives Lukaku greater freedom to express his personal taste and style. He immediately becomes a key asset for the brand and is expected to have a role in the design process—an opportunity he likely would not have received to the same extent with Nike or adidas. Many analysts believe this could be a highly productive collaboration for both parties.
What Lukaku Said About the Deal
In his official announcement, Lukaku stated: “Choosing on an exclusive sportswear brand to work with is an important decision, not just for the boots on the pitch but for my goals and desires off of it. I look forward to hustling with the big cat in the future.”
He also shared the news on social media, expressing excitement about working with a brand committed to helping him achieve success for Manchester United and the Belgian national team.
Lukaku’s Boots for the 2018 World Cup and Beyond
For the 2018 World Cup in Russia, Lukaku will wear the PUMA ONE 19.1 from the “Illuminate Pack.” After the tournament, he will switch into a fresh PUMA colorway ahead of the 2018/19 season kick-off.
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