Sporting CP 2020/21 Away Jersey: A Bold Black Design with Lion Claw Mark

The new Sporting CP away kit for the 2020/21 season draws inspiration from a slogan deeply tied to the club’s identity. Unveiled yesterday, the jersey will be worn by both the men’s and women’s first teams. The club released a video across its main communication channels and social media, featuring phrases such as “We write our own history. Me, you, everyone! From generation to generation, a love that leaves its mark. I am Sporting CP. I am a never-ending story.”

Kit Design and Inspiration

In a Liga NOS season marked by early inconsistency, the appointment of Rúben Amorim as manager gave the team a clear boost in results and fan excitement. Building on that momentum, Macron had already unveiled Sporting CP’s home kit earlier in the month. For the away jersey, the club opted for a much bolder look. Black dominates the design, but the standout feature appears on one shoulder: a graphic detail resembling a lion’s claw mark, which reveals a glimpse of the home kit underneath, as if it were a second skin. This departure from typical Sporting CP styling also includes a silver lion printed on the side at chest height, reinforcing club identity.

Unveiling and Promotional Campaign

Alongside the jersey release, a major visual campaign featured current and former club players, including Manuel Fernandes, Jérémy Mathieu, Eduardo Quaresma, and Tiago Tomás. The campaign reflects the growing trend among leading sports brands where clubs play an increasingly active role in kit design.

Match Day Debut

The new away kit was actually unveiled at the Estádio José Alvalade during the match between Sporting CP and Vitória de Setúbal.

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