Topps Chrome Gallery Transforms Football Card Collecting into Art in London

An immersive exhibition in Shoreditch celebrated the launch of the 2025/26 Topps Chrome UEFA Club Competitions collection by turning the trading-card hobby into a multisensory art experience.

Two-Day Gallery Event at Protein Studios

Topps opened the doors of its Chrome Gallery at Protein Studios on May 7 and 8, 2026. The event reframed card collecting through installations, artworks, and collector-driven moments that moved beyond a simple product preview. Instead, the gallery aimed to capture the emotion, anticipation, and storytelling behind the world of football cards.

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Installations That Brought Chrome to Life

Across the venue, visitors saw early examples of the cards, concepts, and creative direction behind one of Topps’ most anticipated annual releases. Each installation drew from the details that define Topps Chrome: rare 1/1 cards, sought-after inserts, bold artwork, scarcity, player narratives, and the thrill of opening a pack.

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Key Exhibits on Display

A “rookie bedroom” installation explored the mindset of football’s next generation.
A Chrome infinity box played on the brand’s depth and shine.
A large-scale, anime-inspired ceiling installation added visual drama.
A display of rare 1/1 Topps Chrome cards highlighted ultimate scarcity.
A live box-breaking experience brought the excitement of pack opening into the gallery.

Card Culture at the Intersection of Art and Nostalgia

The Chrome Gallery featured contributions from artists, collaborators, partners, and collectors from the UK, Germany, and beyond. The event underlined how far card culture has come—from a niche corner of football fandom to something that now sits closer to design, art, nostalgia, and wider football culture.

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Celebrating Players Past and Present

With stylish nods to iconic footballers from different eras, Topps Chrome Gallery presented card collecting at its most immersive: part exhibition, part product launch, and part celebration of the stories that make the hobby so compelling.

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