Umbro and Adam Jones Collaborate on Nostalgic Football-Inspired Capsule Collection

Umbro’s latest partnership brings British designer Adam Jones into its world for a limited-edition capsule that reworks heritage with irreverent charm. The collection blends deadstock materials, domestic textures, and football folklore through Jones’ sentimental lens.

The Inspiration: A Grandfather’s Off-Duty Uniform

The spark for the collaboration came from the eccentric everyday style of Jones’ grandfather – dress shirts and cardigans worn over grey joggers, sweatshirts paired with tailored trousers and polished shoes. This lived-in mix of utility and unintentional style captures a peculiarly British swagger that is unbothered, practical, and quietly iconic.

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Key Design Elements of the Collection

Familiar motifs are pulled from memory and reimagined: argyle knits washed in football-terrace sensibility, lace doilies sliced and repurposed as football shirts, and shiny striped short shorts that echo the game’s golden years. Dress shirts and polos are deconstructed and spliced into hybrids that feel both smart and slouchy – comfort brought forward into the contemporary.

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“These pieces are made up of garments from traditionally different environments,” Jones explains. “Starched shirt collars opposite the pique cotton polos of the terraces, now clashing as they vie for attention. That was my goal when I started working with Umbro. We wanted to push boundaries whilst also having fun with it, and that sentiment permeates throughout the collection.”

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A Project Rooted in Culture, Not Performance

The collaboration focuses on the culture built in pubs, parks, and living rooms long before kick-off. “Football is about performance and sport, but it is just as much about the joy of the culture,” says Helene Hope, Umbro’s Global Head of Brand Marketing. “Adam’s playful vision speaks to that core community beautifully, reframing the gravitas of peak performance with light-hearted irreverence.”

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A Love Letter to Football’s Eccentricities

Umbro x Adam Jones celebrates the football community’s quirks – a reminder that style at its best comes from personality, not polish. Nostalgia here is not a trend but a lived experience woven back into the game’s fabric, one doily, one collar clash, one gleaming pair of short shorts at a time.

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