Werder Bremen and Hummel Unveil Electric 2025/26 Away Kit Inspired by City Nightlife

SV Werder Bremen and kit provider Hummel have revealed the new away kit for the 2025/26 Bundesliga season. The design captures the vibrant energy of Bremen after dark, merging football culture with the neon-lit atmosphere of the city’s nightlife. More than a matchday shirt, this release is a wearable reflection of the movement and excitement that pulses through players and fans on long away trips.

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Design Inspired by Bremen’s Neon Nightlife

The away shirt draws directly from the aesthetic of Bremen nightlife, evoking luminous signage, electric street glow, and late-night journeys across the city. A grey undertone provides a modern canvas, while neon green punches through the design on the club crest and Hummel logo. Emblazoned pinstripes run vertically across the fabric, featuring hidden SVW motifs that subtly reinforce the club’s identity.

Hidden Details and Textures

The embossed pinstripes add depth to the kit without overpowering the bold neon accents. The combination of muted grey and striking green creates a look that stands out on the pitch while staying connected to Bremen’s urban culture.

A Motto for the Faithful

On the back of the shirt, a boldly lit motto reads “Lebenslang Grün-Weib” – translating to “lifelong green and white” – a tribute to the passion and pride of Werder Bremen supporters.

Cultural Connection Through Music

The kit was first teased at the Turn Up rap festival in Germany by artist Kid Kapri, highlighting the blend of music, style, football, and culture that defines this release.